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Mobile Web Megatrends event

January 3, 2009 by admin · Leave a Comment 

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Image source: http://www.joyoftech.com/

Following on the successful Mobile Web Megatrends Berkeley event , we will focus the next event of Mobile Web Megatrends in Singapore at the Singapore Management University at on April 27 and 28. More on this event soon but it will talk about practicalities of Appstores iPhone, RIM, Nokia and Android and will be based on ‘Show me the money’. Hopefully, we can make another Trism which made $250,000 profit in three months. Please register at Mobile Web Megatrends to know more

Mobile Web Megatrends event – Making money from Appstores – Singapore – April 27 and 28

iPhone: Wetpaint Announces Top 2008 Trends and Topics in Social Publishing and Predictions for 2009

December 18, 2008 by admin · Leave a Comment 

Here you will find awards for the most popular topics and personalities online for 2008 and predictions for the emerging trends of 2009. From Miley to the L Word and True Blood to Little Big Planet, this is your online trend watch.

Seattle, WA (PRWEB) December 17, 2008 — Voter suppression, True Blood, Join the Impact, Miley Cyrus and Dude Boobs rank among the most topics driving interest and activism online in 2008, according to Wetpaint, which hosts more than 1.2 million socially published websites. Wetpaint today announced the 2008 Top Trends and Topics in Social Publishing, as represented by the millions of contributions made by everyday Internet users on the Wetpaint network. The year’s social publishing zeitgeist reveals a cultural canvas that is hot for television, games, smartphones, social causes, and education, as well as, shall we say, some unusual interests.

“I am always fascinated by the topics that rocket to popularity in any given year,” said Ben Elowitz, CEO of Wetpaint. “When people create, collect, and organize content together about something they’re really into, the results are always amazing – and certainly never predictable.”

Based on traffic and contribution to Wetpaint sites, the top content categories in 2008 on the Wetpaint network were:
1.   TV Fansites
2.   Social Activism
3.   Gaming
4.   Smartphones
5.   Education

Even though the economy is in the doldrums, there seems to be little that stifles television fans’ enthusiasm for their favorite show and actors. Wetpaint users dedicated more time to creating, collecting, and organizing television content than any other subject matter. The top television fansites were:

Top TV Fansites:
1.   True Blood
2.   Terminator: Sarah Connor Chronicles
3.   The L Word
4.   As the World Turns
5.   CSI
6.   The Deadliest Catch
7.   Hannah Montana
8.   Dexter
9.   High School Musical
10.   House

“2008 was the year of the vampire! Because of the pop culture phenomena like True Blood and Twilight, we saw the popularity of zombies and the supernatural skyrocketed among Wetpaint users this year,” said Michael Bolognino, community manager for Wetpaint. “Cultural rewind will reign supreme in 2009. We’re already seeing a lot of interest in “back to the future” with fansites for shows like the new 90210 and the coming revival of 21 Jumpstreet.”

Top Causes Galvanizing Social Activism:
1.   Join the Impact
2.   Voter Suppression
3.   Obama Delegates
4.   Obamapedia
5.   Save Darfur

“Its no surprise that Obama dominated the online political mindshare, but what was surprising was the surge in so-called ‘flash activism,’” continued Bolognino. “2009 will see an explosion of people using the Web to organize social movements. Everyone saw what Obama did and will try to replicate it for their own cause.”

This year’s the best example of that trend was Join the Impact. In about a week’s time, 300 simultaneous protests attracting a quarter million participants around the world were organized using Wetpaint.

Top Gaming Sites:
1.   Last Chaos
2.   Free Rider
3.   Sword of the New World
4.   Little Big Planet
5.   Fracture

“Community-based gaming was one of the hottest trends of the year,” said Bolognino. “Fans were so eager to make their mark on titles like Little Big Planet and Spore that they created and contributed to Wetpaint sites months before the games even hit the shelves. And we can’t forget about the MMORPGs–gamers flocked to the network to build virtual libraries of tips, tricks, and strategies for multi-player online games like Last Chaos and Sword of the New World.”

Top Smartphones:
1.   T-Mobile Dash
2.   AT&T Tilt
3.   T-Mobile G1
4.   Sprint Touch
5.   HTC Mogul

While the iPhone might dominate the headlines, Smartphones continue to generate significant online chatter as Smartphone owners seek new ways to get the most from their handheld gadget.

Bolognino continued, “The Smartphone community is amazing – Smartphone users ask and answer more questions than any other community. The sites are an amazing resource. 2009 will bring even more interest to the category as the Google phone gains traction and other models make their debut at the Consumer Electronics Show.”

Education
From the University of Washington School of Law to Canberra Grammar School, professors and teachers are becoming by necessity very Web 2.0-savvy. Faced with evaporating budgets, thousands of teachers extended their classroom curriculum online via free Wetpaint communities created for and with their students. They are using Wetpaint to keep students engaged and interacting with the subject matter beyond the classroom. 2009 promises more of the same as more and more professors, teachers, and students grow increasingly comfortable leveraging technology to extend their classroom interaction and learning.

The WWW: Weird, Wild, and Wonderful:
1.   Warrior Cats
2.   LOLSpeak Dictionary
3.   Dude Boobs
4.   Chuck Norris Jokes
5.   Zombie Survival & Defense

“Not a day goes by that I’m not surprised, confused, shocked, or LoLing at a new Wetpaint site,” said Bolognino. “From male mammaries to Chuck Norris to Zombie survival tips, I can’t even begin to imagine what 2009 will bring in terms of the weird, wild, and wonderful. The one thing I’m sure of – next year’s list will be even weirder.”

About Wetpaint:
Wetpaint is the leader in social publishing. With the world’s largest network of over one million social sites and partnerships with major brands such as Dell, The Discovery Channel, Fox, HP, HTC, New York Giants, Showtime, and T-Mobile. Wetpaint offers the industry’s most proven social publishing platform for mainstream users and businesses alike. Wetpaint is backed by Accel Partners, DAG Ventures, Frazier Technology Ventures, and Trinity Ventures. For company information, visit wetpaint.com.

Placecast Digital Advertising Trends

December 16, 2008 by admin · Leave a Comment 

SAN FRANCISCO (Business Wire EON/PRWEB ) December 16, 2008 — 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, today announced interactive advertising trends to watch in 2009. Trends to watch include better metrics to understand effectiveness, increased concerns about user privacy and mainstream video adoption by online advertisers.

Looking back, 2008 marked a turning point in online advertising. Despite the slowing of growth in overall advertising spending, online has finally achieved its place at the table in mainstream media plans and continues to prove its value relative to traditional media. It was also a year for increased public scrutiny of industry practices as the medium achieves scale and prominence with advertisers.

“The year ahead will be difficult in many respects, but also very exciting,” said Placecast CEO Alistair Goodman. “We expect marketers who need to do more with less will put pressure on agencies, media providers, publishers and measurement firms to deliver more value. At the same time, tough market conditions always produce new ways of solving old problems. We see big opportunities for advertisers to find new ways to drive better performance for their campaigns.”

Six key trends identified in this release are:

1. The value of user data is questionable.

2009 will mark the year advertisers begin to look for alternatives to collecting and mining user data to improve the performance of campaigns. For several years, online marketers have attempted to incorporate increasingly large amounts of user data into the marketing equation with the goal of improving targeting and performance. Unfortunately, advertiser reviews of this approach are nearly universal: “anticipointed.” We now find ourselves in wave 2.0 of this effort in which firms are undertaking predictive modeling, attempting to analyze even more data in order to predict behaviors. However, these efforts will continue to disappoint and 2009 will mark the year advertisers begin to look for and incorporate new, non-user data sources for improving the performance of campaigns.

2. The Web will be connected to the physical world.

Until recently, the Web was built to ignore physical location. Several recent developments make clear that, beginning in 2009, location will drive the next wave of innovation on the Web. These announcements include: Geode for Firefox, a plug-in that allows the popular browser to determine and share the user’s location; Google’s releases of Android, Chrome and the Gears Location API, all of which incorporate location data; Fire Eagle from Yahoo! for location data management; more than 500 iPhone applications now using GPS location data as a critical component; and the news that Microsoft Windows 7 will include location data at the operating-system level for any application. All of these innovations and others still to come will bring location information into the mainstream Web-browsing experience, providing users with a way to connect their online experience to the real world.

For advertisers, this trend presages a host of new services launching in 2009 using location in various ways. Initial, simple applications from marketers will include couponing and advertising to users in proximity to potential offerings of interest (such as stores, cafés, restaurants, etc.). More advanced approaches will apply this new trove of location data to improve relevance, understand consumer intent and profile audiences. In the long term, we can expect location data to be incorporated into search algorithms as another way of increasing relevance, and also into performance marketing, where better relevance will drive significant improvements in performance.

3. Heightened privacy concerns plant the seed for regulation.

2008 will certainly go down as a year of turmoil for data mining models like NebuAd and Adzilla, and also as a year that brought small victories for privacy advocates. A new administration in Washington will bring new FTC regulators, and a climate that favors more standards and regulation. Despite the proactive efforts of industry organizations like the IAB and the NAI, 2009 will kick off a wave of new discussions about the collection and application of user data, with the balance of power shifting away from the advertising industry and towards the user.

President-Elect Barack Obama’s selection of Tom Wheeler, former head of major wireless organization CTIA, as a technology adviser also indicates we can expect to see a particular emphasis on mobile technology for the new administration.

4. View-through metrics gain traction in the downturn.

Down economies focus more attention and diligence on understanding the drivers of performance for online campaigns. 2009 will see more mainstream adoption of view-through as a complement to traditional metrics like click-through. View-through (also referred to as post-impression measurement) is a method for gauging the impact of an ad that a user sees but does not click on. It works by recording the exposure of a user to a specific display ad, then measures when that user returns to the advertiser’s site in a later session.

View-through gives marketers an ability to attribute value to the many impressions they deliver which do not immediately trigger an action. With average click-through rates on display ads dropping below 0.1% on average, marketers are recognizing that view-through provides a more complete understanding of how campaigns really drive traffic, and how impressions lift brand metrics such as awareness, favorability and intent.

5. The accessibility of display ad inventory will increase dramatically.

The combination of a downturn in the economy and continued automation of media planning and buying tools means that buyers will have easy access to display inventory in 2009. Even as broad networks consolidate or compress, exchanges are providing easy access for buyers to find reach and efficiency. The major players, including Google, Yahoo!, MSN and AOL, are capturing the largest share of available remnant inventory across their ad network offerings, and exchanges will continue to refine their operational and business models.

With the impressions themselves becoming ever more liquid and accessible through networks and exchanges, inventory value will be driven by services and technology. Next generation targeting approaches, which go beyond content and behavioral methods, will capture the attention of the buying community. Improved efficiency and valuable insights from reporting will give buyers the ability to focus media purchases even more efficiently over time.

6. Online video consumption will continue to grow.

In 2009, we will see significant increases in the online distribution and consumption of professionally-produced video content. This top tier video content will garner a majority of the video advertising spend. CPMs may contract slightly with broader distribution as audiences expect to find the content where they spend their time online. But with consumers in control and watching more video online, overall CPMs will remain quite healthy for video advertising in top content.

Several factors are fueling this trend: first, major advertisers are now thinking about online video at the creative stage and producing purpose-built material for the Web when they develop creative for TV. Secondly, production costs are also coming down, and we are beginning to see critical mass around a standard set of technologies and tools. Lastly, as more dollars migrate away from TV advertising because of the high cost, online video will become the beneficiary as it creates a similar immersive customer experience with TV and Hollywood appeal. Sites like Hulu provide TV-oriented brand advertisers with a captive audience – an example of why video will become a mainstream part of brand marketer advertising budgets in 2009.

About 1020 Placecast, Inc.

1020, Inc. is the developer and owner of PlacecastTM Media, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020′s groundbreaking Placecast service recently earned the company the “OnMedia Top 100″ Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current advertisers include Microsoft Windows Mobile, FedEx Kinko’s, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit www.placecast.net.

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