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Maximizer Software Drives Mobile CRM 2.0 - Great for business and finance

October 20, 2008 by admin · Leave a Comment 

Leading the Mobile CRM 2.0 revolution for smartphones, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the availability of its latest CRM software – Maximizer™ CRM 10.5.

Providing organisations a full-scale CRM solution directly on their smartphones, Maximizer is the only CRM vendor to offer the most real-time access options to customer/prospect information on multiple platforms, including BlackBerry® 8000 Series, Pearl™, Curve™ and Bold™ smartphones and now Apple® iPhones™. Enhancements in Maximizer CRM 10.5 are designed to support real time customer interactions from the office, in the field, and while on the road; ultimately driving the customer acquisition, customer service and customer retention.

“In today’s economy, when companies are looking to maximize ROI, while improving communications with customers & prospects, Maximizer CRM 10.5 delivers both,” said Vivek Thomas, managing director EMEA, Maximizer Software. “With MaxMobile in version 10.5, Maximizer provides organisations a solution that gives real-time insight into their customer base and prospects – enabling customer interactions that build better relationships.”

Mobile CRM - Business Anytime, Anywhere

With Forrester Research reporting that 31 percent of SMBs plan to adopt and/or execute a sales force application on their mobile devices by the close of 2008, Maximizer Mobile CRM now empowers sales professionals to conduct loans business in real-time including:

• Ability to access an online document library for sales and company collateral;
• One-click access to maps and driving directions;
• Significantly increased storage of customer data via SD cards.

With BlackBerry devices continuing to lead the corporate business world, Maximizer CRM 10.5 also offers in-depth functionality for the latest BlackBerry smartphone devices, including an improved single-click BlackBerry user interface, and integration with BlackBerry address book and phone modules. Sales and service professionals can also log calls, SMS text messages and emails to client records on their BlackBerry smartphones, affording increased access and convenience in the field.

In addition to improved wireless synchronisation, Maximizer CRM 10.5 now offers seamless wireless web access from the installed mobile application to provide the best of both worlds within one click:

• Rapid, offline access to a subset of customer information stored directly on the smartphone and synchronised back to the corporate CRM system; and
• Real-time online access to the corporate CRM system to dig deeper into specific accounts or expand searches via the web browser integrated with the mobile application on the device

“With instant access to logged calls, emails and quotes, Maximizer Mobile CRM enables our mobile sales force to provide seamless customer service, and make informed, on-the-spot decisions throughout the sales cycle,” said Dennis Fanning, president of Platinum Equipment Ltd., a supplier of quality semi trailers for the transportation industry. “Maximizer Software offers increased productivity to our sales force with reduced downtime, allowing us to service our customers more efficiently.”

Additional Maximizer CRM 10.5 new and improved features include:

• More features supported in Web Access to support workers from anywhere including Microsoft Word integration, Excel export, action plans, email templates for personal campaigns, and faster performance

• Greater visibility and better strategic planning capabilities with advanced business intelligence and visual workflow capabilities including on-the-fly trend analysis throughout the customer lifecycle

• Extension of Web 2.0-powered tools with social networking enhancements for more powerful prospecting.
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10 Million Downloads from iPhone 3g App Store

July 12, 2008 by admin · Leave a Comment 

Apple today announced that iPhone™ and iPod touch users have already downloaded more than 10 million applications from its groundbreaking new App Store since its launch late last week. Developers have created a wide array of innovative mobile applications ranging from games to location-based social networking to medical applications to enterprise productivity tools. Users can wirelessly download applications directly onto their iPhone or iPod touch and start using them immediately. More than 800 native applications are now available on the App Store, with more than 200 offered for free and more than 90 percent priced at less than $10.

“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days,” said Steve Jobs, Apple’s CEO. “Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.”

Many of these amazing new applications take advantage of iPhone’s large display, Multi-Touch™ user interface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-based technology to bring far more powerful applications to the mobile arena than ever before.

The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so users can purchase and download applications wirelessly and start using them instantly. Applications are free or charged to the user’s iTunes account and the App Store notifies the user when updates are available for their apps. The App Store is also available in iTunes (www.itunes.com) running on a Mac or PC, which syncs applications to the iPhone or iPod touch using a USB cable.

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